New FD&C Dye-Free Lip Color

What does it mean when we say our new lip products are FD&C Dyre-Free, and why is it important?

FD&C Dyre-Free refers to products that do not contain synthetic or artificial colors. 

Did you know, the average woman consumes 4-9 pounds of lipstick over their lifetime? 

With natural pigments, our FD&C Dye-Free Lipsticks and Sheer Moisture Lip Tints prioritize our ethos of #MakingBeautyHealthy while providing the vibrant color and essential moisture you love. Formulated with hydrating ingredients like avocado oil, shea butter, and cocoa butter, our formulas treat dry lips with care, soothing and nourishing with each application. 

Whether you’re seeking a bright long-lasting lipstick enriched with Vitamin E to diminish fine lines or a subtle sheer lip tint with buildable color and shine, our products will protect your lips without dyes and toxic ingredients.